Gartenland and GRANIT PARTS

Acquisition for brands of EMAK OPE

From April 2020 Gartenland GmbH will take over the trade in machines and GRANIT PARTS the trade in spare parts and accessories from Efco, Bertolini, Oleo-Mac and Nibbi.

From April 2020, two FRICKE Group companies will be responsible for German and Austrian sales for the brands Efco, Bertolini, Oleo-Mac and Nibbi. Gartenland GmbH, as a professional for all kinds of garden, forestry and municipal machines, will take over the trade with machines of the EMAK OPE brands. At GRANIT PARTS, specialist dealers in Germany and Austria will in future have access to spare parts and accessories of the four brands.

Heeslingen, February 24, 2020 - With Gartenland GmbH and GRANIT PARTS, the FRICKE Group has two companies with great expertise in the garden and forestry sector. Many years of experience in the sale of products requiring explanation, first-class contacts to specialist dealers throughout the German-speaking region and efficient logistics led to the selection of both companies as valuable sales partners of EMAK.

As a long-standing EMAK customer, Gartenland GmbH has already been able to gather a wide range of experience with the machines of the individual brands in the garden and forestry and agricultural machinery sectors. The high quality standards and the attractive price structure of the brands are in perfect harmony with the philosophy of Gartenland and GRANIT PARTS. These parallels make the EMAK product range an ideal addition to the product range of both companies.

The product range also includes all articles of the traditional Italian manufacturer available on the German and Austrian market for distribution by Gartenland and GRANIT PARTS, such as the new battery-powered tools, ride-on mowers, chain saws and brushcutters as well as a wide range of single-axle machines.
Gartenland will take over the available product range of EMAK and offer it independently of the current Gartenland range.

"The confidence of EMAK OPE in our sales capabilities is a great opportunity for Gartenland. The exclusive partnership with this very established manufacturer enables us to further expand our market position in the future", says Ralf-Peter Matthies, Managing Director of Gartenland GmbH.

"The garden and forestry sector is a sensible addition to the GRANIT PARTS product range. This market has a very large growth potential throughout Europe, also in the future. EMAK is therefore all the more important for us as a complement to our product range, with which we are further expanding this profitable segment", adds Jean-Michel Klethi, Head of the Garden & Forest Division at GRANIT PARTS.