FRI:X Innovation Lab

Developing ideas

Innovative projects and digital business models are the focus of the FRICKE Innovation Lab FRI:X. Since summer 2019, the young team in Hamburg has been working on the development and implementation of new, digital ideas. For the FRICKE Group, the use of this potential is an investment in the future and an opportunity to help shape the digital future of agricultural technology. The team in Hamburg now comprises more than 15 employees.

One of the current projects of FRI:X is the development of a multi-brand database for agricultural vehicles. Rep.Guide is a valuable addition for all agricultural workshops. The portal allows quick access to technical data and to maintenance, servicing and repairs - all with just one click. This means that time and resources can be used even more efficiently in the future.